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Pfeifer Realty Group's Platinum-Plus Marketing System
Marketing real estate is a dynamic process! Effective marketing requires a focused strategic approach to capture the attention of buyers. NAR statistics show that in 2008, 87% of buyers used the internet to search for real estate and in 2009 this figure jumped to 90%! INTERNET SATURATION is Critical and Pfeifer Realty Group has focused on this for years! We combine technology you can count on with traditional marketing tools and creative “outside the box” strategies to sell your property. It’s our job to be sure that potential buyers, no matter where they are, can find your property easily.
TRADITIONAL MARKETING EXAMPLES:
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TELEVISON ADVERTISING...
CLICK HERE to View our Award Winning Sanibel Commercial!
CLICK HERE to View our Paradise Properties by Owner Vacation Rental Commercial! We are the exclusive banner advertiser on all Sanibel & Captiva pages.
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DIRECT MAIL...
Sanibel & Captiva have many absentee owners who only know of a new listing in their neighborhood because of our direct mailings. While traditional mailings are not high tech, they are effective at targeting a focused audience!
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JUST LISTED... POSTCARD EXAMPLES!
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GETTING THE JOB DONE POSTCARDS
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JUST SOLD... POSTCARD EXAMPLES!
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OPEN HOUSE MARKETING...
Sanibel & Captiva are great locations for open houses. We are committed to holding as many open houses our as few as our owners are comfortable with. Our OPEN HOUSE SCHEDULES are always posted online making it easy for buyers to plan ahead.
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OPEN HOUSE SIGNS
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OPEN HOUSE WEBSITES
We make it easy to find our open houses. We maintain the following websites:
www.SanibelOpenHouses.com
www.CaptivaOpenHouses.com
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OPEN HOUSE CLASSIFIED ADS
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PRINT ADVERTISING...
In addition to Direct Mail, Print Advertising is very effective in targeted publications. Pfeifer Realty Group advertises in many publications including The Fort Myers News Press, GulfShore Life Magazine, The Island Sun, The Real Estate Guide and The Real Estate Book.
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The Real Estate Book - Full Page Ads
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Real Estate Guide Full Page Ads Every Month
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QR CODES & ENHANSED REALITY MARKETING...
Pfeifer Realty Group was the FIRST to use QR Codes in their marketing here on the islands! Our creative use of QR Codes attracted the attention of the owner of Explora Museum in Germany. Explora for many years held the record for the largest QR code in the world. Explora's owner stopped by our office in Feb. 2011 to applaud us on our effective use of scan codes. We continue to brainstorm with our European friends as we explore together the ever changing world of technology.
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Pfeifer Realty Group's QR Code found in Germany's Explora Museum
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Home Page QR Codes
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Property Specific QR Codes
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View Our Award Winning Commercial QR Codes
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JUST FOR FUN QR CODES!!!.......This one you will have to scan to reveal!
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Using QR in PRINT ADVERTISING.
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Using QR in PRINT ADVERTISING.
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Sanibel Vacation Rental Commercial
CLICK PLAY BUTTON TO VIEW OUR PPBO.com COMMERCIAL!
Pfeifer Realty Group provides two Vacation Rental Websites FREE for all Lee County owners to post their properties for rent. This is a commercial for PPBO.com Pfeifer Realty Group is the only Banner Advertiser on more than 700 pages of local rentals.
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